From Overwhelmed Multi-Passionate to Intentional Brand
If you’re a multi-passionate creator who has ever stared at your laptop thinking, “I cannot keep doing this,” this is for you.
Because not too long ago, that was me.
Tabs open. Ideas everywhere. Half-finished projects. Coffee reheated three times. 😅
I loved all of my passions — photography, writing, teaching, marketing — but trying to run them like five separate businesses while caregiving for two people? It was chaos.
And when I see other creators spinning their wheels the way I once did, I have to resist the urge to shout from the rooftops:
Wait… there’s an easier way.
Not an overnight success formula. Not a hustle-harder blueprint. But a way that actually fits real life.
Because here’s the truth — I was overwhelmed.
I couldn’t keep up. I couldn’t keep track. I was juggling photography, writing, marketing, caregiving — and trying to follow everyone else’s advice at the same time.
I was told to do a “power hour.” I was told to make a priority list.
But here’s the problem:
They were all priorities. And sometimes an hour wasn’t even close to enough.
Add caregiving for two people on top of that, and I was standing at the edge of burnout. I was tired. Frustrated. And honestly? I was close to quitting.
So instead of quitting, I did something different.
I paused.
I took a year to rediscover myself.
And in that space, I found a way to align everything into one cohesive brand instead of trying to run five separate ones at once.
Today, I want to share the five things that helped me go from overwhelmed multi-passionate creator to confident and intentional business owner.
1. Combine Your Interests Instead of Separating Them
This was the shift.
Instead of treating each passion like a different business, I asked myself:
How can these work together?
For me, photography became the visual backbone of my content. I use my own images in my blog posts, social media, and marketing materials. That one decision allowed me to promote my photography while also sharing my message.
Your interests don’t have to compete. They can collaborate.
2. Create a System That Works for You (Not Your Leader)
This one might ruffle feathers, but it’s true.
A system only works if it works for you.
I have tried the planners. The batching methods. The strict posting calendars. The color-coded notebooks. The “just wake up at 5am” advice.
For me? Trello changed everything.
When I’m mapping out marketing plans or organizing ideas, Trello gives me clarity without pressure. It fits my brain. It fits my life.
You are not required to adopt someone else’s system just because it worked for them.
3. Let Go of “Comparitis” by Stopping the Scroll
This one is hard.
But if you are constantly watching your leaders, coaches, or influencers, you will never fully discover what works for you.
During a transition season, you cannot be riding someone else’s coattails and expect clarity.
There will be time later to engage, follow, and learn.
But while you’re aligning your brand, you need quiet.
You need space to think without outside noise.

season of untangling who you are and how everything fits together, my book Interrupted Dreams, Unshakable Purpose goes deeper into that journey.